Ice cream brand Ben & Jerry’s has dived deeper into woke capitalism by partnering with social activist Colin Kaepernick to market a frozen dessert treat that promotes racial activism.
The former NFL star was honored Thursday by the Vermont ice-cream maker that has long promoted its activism – on climate change, LGBTQ rights, GMO labeling, and even demanding that the UK accept more illegal boat migrants, with a new flavor called “Change the Whirled,” which is a vegan ice cream blended with caramel and cookies, expected to hit store shelves in 2021.
Change the Whirled is touted as “the flavor that’s supporting the fight to dismantle systems of oppression and empower black and brown people.”
The packaging for the social justice ice cream features Kaepernick’s illustration, with a catchy slogan that reads “I know my rights.”
In a press release, Kaepernick said that he’s “honored to partner with Ben & Jerry’s on Change the Whirled.”
He continued: “Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities. My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free.”
Kaepernick also said the venture will “serve up joy on the journey to justice.” A portion of the proceeds from each pint sold will be transferred to his Know Your Rights Camp Foundation.
As we noted above, Ben & Jerry’s has been woke for years. So it comes as no surprise “the company itself has been a target of boycott campaigns because of such actions as calling for the release of an alleged cop killer and using flavor names deemed offensive by conservatives,” said RT News.
Conservatives took to social media Thursday after it was made public that new social justice ice cream would hit store shelves next year.
“This is where we’re now at in America,” sports journalist David Hookstead tweeted. “If you refuse to stand for the anthem, are terrible at playing quarterback and lose your job, you get honored with a non-dairy and vegan dessert.”
One Conservatives tweeted: “You know what to do, Patriots … Time to boycott Ben & Jerry’s.”
And the tweet of the day: “Ahhh yes. Social Justice ice cream. That should fix racism everywhere. Smh”