Books by an Australian celebrity chef have been pulled by major retailers after he posted a cartoon featuring a NS symbol on social media.
Pete Evans' Instagram post showed a black sun - a symbol associated with Heinrich Himmler's Waffen-SS and used by White nationalist activists including the Christchurch shooter Branton Tarrant.
After a public Jewish outcry Woolworths, Kmart and Target have removed his books.
Mr Evans posted on Sunday a now-deleted cartoon of a caterpillar wearing a "Make America Great Again" hat speaking to a black butterfly with the black sun symbol on its wing.
The black sun, or sonnenrad, is a symbol associated with the SS paramilitary wing in Nazi Germany as well as with the occult. It has been used by white supremacists in the US and paramilitary units in Ukraine.
A number of far left businesses have distanced themselves from Mr Evans since his "politically incorrect" post.
In a statement on Tuesday the supermarket giant Woolworths Group said it "reviews its range of books regularly to ensure they’re aligned with its values" and had "decided to remove Pete Evans’ book titles" from 17 November.
The move followed an announcement by publisher Pan Macmillan the previous day that it would not be entering into any further publishing agreements with the chef and that retailers could return his books.
The kitchenware brand Baccarat also said that it would stop making and selling a range of products carrying the chef's name.
"In our view, the images and views expressed by Mr Evans are abhorrent, unacceptable and deeply offensive," it said in a Facebook post.
In a Facebook post later, Mr Evans wrote: "Sincere apologies to anyone who misinterpreted a previous post of a caterpillar and a butterfly having a chat over a drink and perceived that I was promoting hatred. I look forward to studying all of the symbols that have ever existed and research them thoroughly before posting. Hopefully this symbol (heart emoji) resonates deeply into the hearts of ALL! (heart emoji)," he said, with a picture of a rainbow coloured heart.